Start, scale, and monetise a 5-figure subscriber newsletter
(without leaving your day job).

This course is suited for:

(1) Beginner Newsletter Operators with no existing newsletter
As far as I’m aware, this course will be the most comprehensive, efficient, and risk-free way for people serious about starting a newsletter to get started.
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(2) Intermediate Newsletter Operators with up to 10,000 subscribers
You’ll get all the tactics you need to continue scaling and optimising your workflows, including growth and monetisation.

(3) Advanced Newsletter Operators with 10,000+ subscribers
️The main value for advanced operators will be having everything you need in one place and a behind-the-scenes look at how 2 other 50k+ newsletters have been scaled, operated, and monetised. You’ll be able to replicate all the advanced playbooks and templates in your business.

️Further, you’ll get access to a full paid growth course with Special Guest, Matt McGarry. Matt’s been responsible for driving over 5M subscribers with paid ads for The Hustle, Milk Road, Chartr, Codie Sanchez, Sahil Bloom, Wondermind, Bankless, and 20+ more. You'll also get access to a special guest module by leading Startup growth agency, Demand Curve.

No past experience with Newsletters is required.

If you’re dabbling in newsletters just for fun, then this course is probably not for you. Scaling a Newsletter takes at least 5-15 hours per week sustained over 3-6 months to see results.

If you want results without the patience it requires for success, this course is not for you.

Further, while we’ll touch on important writing principles, this is not a writing course.

Email is an owned channel. The list you build is yours to keep—no tech behemoth or rogue CEO can take it from you.

‍Email is everywhere. Most of the 8 billion people on our planet have an email address. This isn’t the case for social media platforms.

‍Email is direct. Algorithms don’t decide whether your email reaches your readers—you do.

‍Email is personal. Email is an opportunity to deepen the relationship with your subscribers, your investors, your customers, your fans—anyone.

‍Email has the best ROI. Email is known to have the highest ROI out of any marketing channel.

‍Email is the foundation of modern businesses. I’ve counted over 17 monetisation methods that can be built on a newsletter, including digital products, paid newsletters, memberships, SaaS, Agencies, Investment Funds, and more.

If you’re serious about starting and succeeding with an online business, email is an essential ingredient that you cannot live without.

You shouldn’t. Well, unless you want what’s worked for me (and many others I’ve advised).

In the last 18-months, I’ve built my social media audience of 610,000 people (Twitter, LinkedIn, and Instagram) and grown 2x newsletters (Faster Than Normal and The Intelligence Age) to 60,000 and 50,000 subscribers respectively and 5-figures in monthly revenue each—while working at a Series A Startup full-time.

I believe what I’ve done is entirely repeatable to anyone willing to put in the time.

This course shares all of the playbooks, systems, and templates I wish I had when getting started and will drastically reduce your time to success.

See the outline above. The course is self-paced and mostly text, with video and images.

Each module is separated into a theory and practical component to ensure that you get the what and the how.

You’ll also get Notion and Excel templates.

It takes about 3 hours to complete start to finish.

While even the best information can be priceless and life-changing, I want this course to be accessible to anyone serious about starting and scaling a Newsletter.

I didn’t initially plan to make a Newsletter course but after many conversations with others who have implemented the playbooks and frameworks I’ve used, it became clear that a lot of people could benefit from the information.

I spent ~300+ hours packaging up everything I’ve learned from my experience, including notes from $1,000 consulting calls, mastermind calls, and many other resources.

You’ll get instant access to actionable information that you can use immediately to start growing and monetising your Newsletter.

No, except to honor the zero-risk guarantee. With hundreds of students, it’s not possible to provide 1:1 email or call support.

Absolutely! As the Newsletter Universe evolves, so will the strategies and tactics required to succeed.

The course will be periodically updated to account for this and you’ll have access forever.

A lot can change in 6 months.

I sat on the fence of Newsletter and Audience Building for several years before getting started and it’s easily the greatest thing I’ve ever done for my career—I only wish I started sooner.

There's never been a higher probability asymmetric bet you can make.

Absolutely! If your Company has a learning and development budget, Newsletter Mastery is likely to be eligible for a reimbursement.

Once you've signed up, you'll get a receipt detailing your purchase. This can be forwarded to your team for reimbursement purposes.

If you need approval from your team, you can use this template.