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Good morning to all new and old readers! Here is your Saturday edition of Faster Than Normal, exploring the stories, ideas, and frameworks of the world’s most prolific people and companies—and how you can apply them to build businesses, wealth, and the most important asset of all: yourself. 

Today, we’re covering Virgin and their journey from a basement record shop to a global empire spanning music, airlines, and space tourism.

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What you’ll learn:

• How did Virgin change industries

• Lessons on don't be afraid to punch above your weight, listen to your customers, not your competitors and fail fast, learn faster

Cheers,

Alex

P.S. Send me feedback on how we can improve. We want to be worthy of your time. I respond to every email.

Virgin

Virgin's story is one of ambition and hustle. It began in 1970 with a 20-year-old Richard Branson selling discount records by mail order. No office. No employees. Just Branson and a phone in a basement.

"I didn't really know anything about business," Branson admits. "I just saw an opportunity to sell records cheaper than the big stores."

That simple insight sparked what would become a global empire. But the early days were far from glamorous. Branson and his small team worked around the clock, packing records into boxes and rushing to meet postal deadlines. Cash was perpetually tight.

The first big break came in 1973 when Virgin signed Mike Oldfield and released Tubular Bells. It was a smash hit, staying on the UK charts for 279 weeks. Suddenly, Virgin Records was a serious player.

But success brought new challenges. As the company grew, so did the complexity of running it. Branson struggled to keep up.

"There were times I thought we might go under," he recalls. "We were growing so fast and I barely knew how to read a balance sheet."

The turning point came in 1984 when Branson decided to launch an airline, despite having zero experience in the industry. It was a massive gamble that could have sunk the entire Virgin Group.

Against all odds, Virgin Atlantic took off. Literally. By offering better service at lower prices, it quickly won market share from established carriers.

"Everyone said we were crazy to start an airline," Branson says. "But sometimes the best way to learn is by doing."

That ethos of diving in headfirst became Virgin's modus operandi. Over the next decades, Branson launched dozens of Virgin-branded businesses in industries as diverse as trains, mobile phones, wine, and space tourism.

Not all succeeded. Virgin Cola flopped spectacularly in its bid to take on Coca-Cola. Virgin Brides never made it down the aisle. But the hits far outweighed the misses.

By the late 1990s, Virgin had grown into a sprawling conglomerate with operations spanning the globe. Branson was now a billionaire and one of the world's most recognizable entrepreneurs.

But the company's rapid expansion brought new risks. In 2016, Virgin America was sold to Alaska Airlines. Virgin Galactic suffered a tragic crash during a test flight. Brexit hammered Virgin's UK businesses.

Once again, Virgin had to reinvent itself. Branson doubled down on Virgin's strengths in travel and leisure while pushing into new frontiers like renewable energy and digital banking.

"You have to be willing to adapt," Branson explains. "What worked yesterday might not work tomorrow."

Today, the Virgin Group encompasses more than 40 companies across 35 countries. Its combined revenues top $24 billion annually. Not bad for a business started in a basement.

But Branson insists Virgin's success stems from more than just smart business moves. It's about a mindset.

"Virgin is an attitude and a way of life," he says. "We believe in challenging the status quo and having fun while we do it."

That spirit of adventure and irreverence remains at Virgin's core. From its humble beginnings to its current heights, it's been one hell of a ride. Up.

Lessons

Lesson 1: Don't be afraid to punch above your weight. When Virgin Atlantic launched, it was David vs Goliath. British Airways was the established player. Virgin had one plane. But Branson didn't let that stop him. He says, "If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!" This willingness to take on bigger competitors has been a hallmark of Virgin's success. 

Lesson 2: Listen to your customers, not your competitors. Virgin's success often comes from identifying customer pain points that established players are ignoring. When Virgin Mobile launched in the US, they introduced the concept of no-contract plans. Why? Because customers hated being locked into long contracts. Branson explains, "To launch a business means successfully solving problems. Solving problems means listening." By focusing on customer needs rather than copying competitors, Virgin has repeatedly disrupted industries.

Lesson 3: Fail fast, learn faster. Virgin has had its share of failures. Remember Virgin Cola? Or Virgin Brides? Probably not. But these failures didn't sink the company. Instead, they became learning experiences. Branson's philosophy is, "Do not be embarrassed by your failures, learn from them and start again." This willingness to experiment and learn from mistakes has allowed Virgin to stay agile and innovative.

Lesson 4: Make your CEO your chief storyteller. Branson isn't just Virgin's founder. He's its narrator. His books, blog posts, and social media presence keep Virgin's story alive and evolving. You need more than a PR team. You need a storyteller-in-chief. Someone who can make your company's journey feel like an adventure.

Lesson 5: Make your mission bigger than money. Virgin isn't just about profits. It's about pushing boundaries. From space travel to ocean conservation, Branson has always aimed higher. Your company needs a purpose beyond the bottom line. Something that gets people excited. Something that makes them want to be part of your story. Branson puts it simply: "Do good, have fun and the money will come."

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Further Readings

• The Virgin history | From 1970 to today

• How to create and sustain company culture

• Virgin Group - Wikipedia

• Richard Branson: The 6 books that inspired me most

• Sir Richard Branson Business Speakers Bureau & Speaking Fee

That’s all for today, folks. As always, please give me your feedback. Which section is your favourite? What do you want to see more or less of? Other suggestions? Please let me know.

Have a wonderful rest of week, all.

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