Good Morning. Welcome to all the new readers of Faster Than Normal who have joined us since last week!

Here’s what we’ll cover today:

Cheers,
Alex

| Morning Brew

Today's newsletter is sponsored by Morning Brew. A succinct daily email on the hottest topics in business, tech, and finance.

Morning Brew's writers make reading the news funny, enjoyable & quick - which is why it's one of my favourite curation newsletters.

There's a reason over 4 million professionals read it - join for free!

| Mental Model

Serial Recall Effect

The tendency of a person to recall the first and last items in a series best, and the middle items worst.

Awareness of this can assist us when choosing how to present information or in how we remember past events and their relative importance.

| Insight

Challenge: Write about someone who inspires you and the qualities you admire in them. Consider how you can incorporate those qualities into your own life.

Example: A friend who is always kind and compassionate, a coworker who is incredibly disciplined, or a family member who is resilient.

| Quote

Steve Jobs, co-founder of Apple Inc., on the significance of loving your work:

| Question

A Parable I Enjoyed

Belling the Cat: Execution Is More Important than Ideas

The Story: A family of mice is living in fear of a cat that hunts them all day and night. Tired of fearing for their lives every second, they decide to try and think up a plan to help their situation. After some time, one of the younger mice comes up with a brilliant idea. The mouse suggests that they tie a bell around the cat's neck, so they can hear it approach and always be able to hide in time. All the mice agree, except one: the oldest, wisest mouse. The old mouse agrees that it's a good plan in theory, but asks "who will be the one to bell the cat?"

Have a wonderful Wednesday, all.

Until next time,

Alex

| P.S. — My Weekly Picks

• Riding the Writing Wave by David Perell. “The ultimate test of how well you understand something is how clearly you can explain it in writing — clear writers are clear thinkers.” A brilliant exploration of the value of writing.

• The CEO of No by Dan Shipper. As I get older, I realise more and more that being able to Say “No” is a superpower that we’re often not born with.

• How To Speak So That People Want To Listen by Julian Treasure. One of the better public speaking resources I’ve come across. Learning to speak well is an evergreen skill.